Paid Media Specialist
We help you hire high-performing Paid Media Specialist professionals aligned with your values, expert in your tools and built for long-term growth.
What our outsourced Paid Media Specialist offers
SKILLS AND QUALIFICATIONS:
- Strong ability to plan, execute and optimise paid media campaigns across platforms such as search, display, social and programmatic advertising to achieve marketing and ROI goals.
- Experience using major ad platforms including Google Ads, Meta Ads Manager and other programmatic or DSP tools.
- Ability to interpret campaign data, track KPIs (CTR, CPC, CPA, ROAS),and use analytics tools like Google Analytics.
- Skills in creating compelling ad copy, visuals and audience targeting strategies.
- A degree in Marketing, Communications, Business or Digital Media. Certifications such as Google Ads, Meta Blueprint or digital marketing credentials.
Paid Media Specialist's Core Competencies
Paid Media Specialist's Proven Capabilities
Why Choose Twoconnect for Paid Media Specialist Outsourcing Services?
What you can expect
Average Annual Savings
Consulting & Talent Alignment
Onboarding & Integration
Operational
Support
Performance Management
Hear it from our happy customers
Frequently asked questions
What can a Paid Media Specialist manage?
Paid Media Specialists can support paid campaigns across Google Ads, Meta, LinkedIn and other digital advertising platforms. Twoconnect aligns the brief, systems, reporting line and success measures before shortlisting so the role is set up to perform from day one.
Can they optimise campaign performance?
Yes. Paid Media Specialists monitor performance data, budgets and audience targeting to improve campaign outcomes.
What reporting experience do they have?
Yes. The role can improve visibility, consistency and turnaround when workflows, inputs, KPIs and approval points are clearly documented.
Can they support lead generation campaigns?
Yes. They commonly support lead generation, brand awareness and conversion-focused campaigns.
How are candidates assessed?
Candidates are screened against technical capability, communication standards, relevant industry experience and the outcomes required for the role. Practical tasks or scenario-based assessments can be added where useful.
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