Outsourcing creative services – from content writing to graphic design to animation – is very much in-demand from companies who need to build or strengthen their brand through traditional and non-traditional forms of advertising and promotion. With fast-paced digital developments, dedicated offshore creative teams can deliver high-quality output faster at more affordable rates than onshore creative services.

Creative Services

Choose the right creatives or marketing expert for your needs today

As with any offshore team, you can easily scale the size of your creative services team depending on your requirements.

A small creative services team would be composed of:

Marketing_Creatives

As with any offshore team, you can easily scale the size of your creative services team depending on your requirements.

A small creative services team would be composed of:

  • Creative Manager/Director
  • Brand Strategist
  • Digital Marketing Specialist
  • Web Developer
  • Graphic Artist
  • Copywriter
Marketing_Creatives (2)

Whereas a larger team would require the services of the following:

  • Managing Director
  • Account Manager
  • Creative Manager
  • Digital Marketing Specialist
  • Web Developer
  • Web Designer (UI/UX)
  • Graphic/Multimedia Artist
  • Content Writer/Editor
  • Copywriter
  • Production Coordinator

Creative Services Manager

A creative manager will supervise the progress of the entire creative process—from briefing to execution—and give directions to the team so that the output is aligned to your marketing strategy and complies with your company’s standards. They will also help select the right members for the creative team.

Web Developer

From a creative standpoint, the web developer will coordinate with the creative manager, digital marketing specialists and UX/UI specialists to design the website and its functions. They also need to test and maintain the site, making sure that it’s user-friendly in various devices and maintaining its operating functions. The artwork and content will come from the graphic designers and copywriters/content writers.

Digital Marketing Specialist

A digital marketing specialist is in charge of running media campaigns for online and social media platforms to encourage customer engagement. They must know how to apply search engine optimization (SEO) techniques, paid search (PPC) options, plan media placements, interpret digital analytics, study trends, manage social media accounts, and provide insight on how to best optimize the brand’s digital platforms.

Copywriter

Copywriters provide the words to engage customers so they can learn more about your business and how they can benefit from what you’re offering which will, in turn, encourage purchase. They provide the written content for all kinds of marketing materials from print to digital.

Copywriters must have a strong command of the English language, with exceptional grammar and flawless spelling. They must also be imaginative in writing with different tones of voice for different clients and markets. They must also be flexible to write for short- or long-form copy

Graphic/Web Designer

Graphic/web designers create the overall visual design (artwork, layout and copy styles) of the brand’s identity. Based on brand guidelines and design concepts, they produce illustrations, create style guide standards—including font suites and colour palettes—and other visual details that will be applied across all forms of communication for a distinct and consistent look.

When assembling your offshore team, it is advisable to invest in experienced creative staff in the beginning. It will still be less expensive than hiring a locally based agency and your offshore staff already have the expertise and insight to perform their work immediately to fulfil your marketing objectives.

Our team of talented and experienced online marketers can help promote your brand

Establishing brand identity and promoting awareness are vital objectives in any marketing strategy. You need to have a strong presence across a variety of traditional (TV, print, radio) and non-traditional platforms (social media, online platforms, sales promotion collaterals, etc), depending on where your target market frequents. Doing so will help attract prospects and nurture continuous engagement with your customer base.

To do this, you’ll need the expertise of a dedicated creative team to produce strong content and design for your brand. Given the fast pace of the digital marketplace, sourcing and retaining a quality marketing resource inside your organisation can be very onerous and time consuming.

Hiring and retaining quality marketers is cost-prohibitive in Australia for most businesses

In Australia, an advertising copywriter’s salary ranges between AUD$78,000 to over AUD$100,000 per annum. That often proves far too expensive for most Australian businesses. After all, how much can someone be expected to cut into profit margins to justify a local talent hire? And that’s just the cost of manpower, we’re not factoring in  expenses for computer equipment, licensed software, insurance, super payments, days off, ad costs, and competitors/ad agencies waiting to poach your talent once its up to speed.

Hiring a local marketing firm or freelancers won’t address your marketing needs like outsourcing can

Employing a full-service marketing agency won’t fix some marketing issues. Producing social media assets from within your walls won’t be easy and will cost a pretty penny – especially when there are a number of unexpected revisions, new contracts for updates in the production process, and copyright ownership for the created concepts.

Hiring freelancers is another option, but as your business grows, so will your creative demands. If you have different freelancers working on different projects, without the supervision of a creative manager, the output may appear disjointed and off brand. Also, keeping track of freelance contracts can be tedious and time-consuming, as you always need to make sure you’re paying the right rates.

Offshoring marketing and creative work allows you to have a dedicated in-house team member, at ROI positive rates

Creative Process Outsourcing (CPO) through offshore creative  and marketing services is a cost-saving solution that allows you to have full control over a dedicated and highly skilled team focused only on your company’s creative requirements at much affordable rates versus local firms.

Why Filipino outsourcing for marketing works for Australian companies

The Philippines is a globally renowned source of creative and marketing talent that provides qualified candidates at cost-efficient rates. Influenced by Western culture and with a solid educational background for varied aspects of the creative process, the Filipino workforce is highly proficient in writing and speaking in English. Hard working and responsive, you’ll find collaboration more manageable so that, from the briefing to the creative execution, to the final output, you and your offshore team will be perfectly aligned.

Find your marketers in the Philippines

Due to the nature of the creative process, you can outsource your entire marketing team to the Philippines for a unified workflow and output. As with any offshore team, you can easily scale the size of your team depending on your creative requirements at extremely low rates when compared to local alternatives.

From planning to execution, you can delegate the entire creative production to your offshore team while you focus on growing your business.

Save up to 70% on labour expenses while having full control over your offshore staff that supports your marketing endeavours. Find your marketer or entire marketing today with Twoconnect’s outstanding marketing and creative outsourcing services.

LET’S WORK TOGETHER FOR YOUR BUSINESS GROWTH.

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